Ten years to get ready. One shower to build the pitch
Ten years ago I pitched a client a concept I called the brand ecosystem.
Otoabasi Bassey
👋 Hi there, I’m a
Brand Strategist. Designer. Writer.
Founder of Base X Studio. I explore how design, personal growth, and intentional living intersect, helping people see their work and ideas more clearly.
INSIDE
Essays, random thoughts, playlists, books, videos, experiments.
All the weird stuff I like to make.
THE RECORD
WRITING 334
COVERS 031
BRANDS 01
BOOKS 02
FILM 04
COVERS 031
BRANDS 01
BOOKS 02
FILM 04
CADENCE
Posted, whenever, however.
I’ve been posting for 16 years. Sometimes I go AWOL for a while.
CH01 WRITING 334CH02 COVERS 031CH03 BRANDS 01CH04 BOOKS 02CH05 FILM 04
LAST SIGNAL 32d AGO
Index.
OPEN AS MENU →The feed.
THE FULL FEED →
The X Script
+30d
+3d
An Agentic OS Is Not a Dashboard
It is the distance between talking and state.
+42d
On Positioning
Positioning has been the most important idea I've understood this year.
Design.
ALL WORK →
The Unstable Era Series.
ALL 31 COVERS →
031 HyperReal
In a mediated context, an artificially created copy that is perceived as somehow more real than the real thing, or too real to be real: modelled on reality but with an exaggerated intensity. For Baudrillard, that which has gone beyond the real, supplanting or erasing it. #TheUnstableEraSeries
#THEUNSTABLEERASERIES
Currently running.
ALL EXPERIMENTS →RUNNING NOW/experiments/why
The Meaning of Life
An interactive experience built from the book The Meaning of Life. Live the loop, break it, and answer the question yourself.
X SCRIPT · 2013 · DECODER ↗